Who We Are
Back Pocket Marketing is a marketing partner for growing businesses. We help with social media management, content creation, photography, videography, and ongoing marketing support in a way that feels personal, organized, and easy to manage.
Our goal is simple: help businesses show up online in a way that actually feels like them.
What We Do
We work closely with businesses to create content, manage social media, build brands, and bring creative ideas to life. Whether it’s photography, videography, marketing strategy, or website design, our goal is to help your business show up clearly and confidently online.
social media management
Full-service social media management designed to keep your brand consistent, professional, and ready to grow.
WEBSITE DESIGN & MAINTENANCE
We design and maintain custom websites that look professional, function seamlessly, and evolve as your business grows.
collateral & graphic design
We design collateral and marketing materials. From business cards to brochures, we ensure your brand stays consistent & visually strong.
photography & videography
Professional photography and videography that captures your brand and creates high-quality content for marketing & social media.â
analytics & strategy
We use analytics and strategy to track performance, refine your content, and make informed decisions that support your brand’s growth.
unique strategy
Because we know every client is different, we offer flexible, custom support tailored to your unique needs.ââ We do it all.â
Our Story
Back Pocket Marketing didn’t start as a business idea — it started as something I genuinely loved doing.
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In 2021, I began running my sorority’s Instagram account, and I was instantly hooked. That passion led me into a creative marketing internship, where I got hands-on experience working with brands, building content, and learning how marketing comes together behind the scenes. After graduating from UNCW in 2025, I stepped into a marketing coordinator role, continuing to manage social media, websites, and creative projects — and confirming what I already knew: this was the work I wanted to be doing every day.
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Throughout it all, I always had the same goal in the back of my mind — to build something of my own.â
Why Back Pocket
The name Back Pocket comes from exactly how we want it to feel to work with us: like you always have a creative marketing team in your back pocket. Someone who knows your brand, understands your goals, and is ready to jump in whenever you need us.
